Cassette Playa returns to London Fashion week on schedule with THE WORLDS FIRST LIVE AUGMENTED REALITY FASHION SHOW
For this presentation Cassette Playa worked with funding from LDA and the expertise of the digital department of LCF to write softwear for wearable augmented reality (AR). The models interaction with the program activated CP symbols on the models garments that generates CGI 3D animations. These were then viewed in real time by the audience in an amalgamation of real and virtual worlds.
Cassette Playa explores the boundaries between reality and fantasy. They ask us to consider Fashion as communication and also as an avatar i.e. projected visual representation of self.
Their work is inspired by sci fi dreams and is conditioned by the technologies that bring these dreams closer to an actuality.
AUGMENTED REALITY SOFTWARE DEVELOPMENT + 3D ANIMATION
FASHION DIGITAL STUDIO@LCF (PHILIP DELAMORE, DAVID SWEENEY, PETER HILL)
ART DIRECTION CARRI MUNDEN + THOMAS MANATON
SHOW MUSIC MILO CORDELL (THE BIG PINK / MEROK RECORDS) + PREETESH HIRJI feat ZOMBY , SEWN LEATHER + SALEM
STYLING JASON FARRER @DEFACTO
INTRO VISUALS ENO WEIRDCORE
HAIR CHARLIE LE MINDU
MAKE UP ADAM@ ILLAMASQUA
MODELS JAY READ, RYAN@PREMIER, HOLLI S @DI MODELS
SHOES NIKE SPORTSWEAR + ALPINESTARS
PRESS / FRONT OF HOUSE MELANIE ASHLEY
SHOW PRODUCTION MELODY DOWNING
FILMING GRACE LADOJA
SPECIAL THANKS TO LDA / KNOWLEDGE CONNECT PROGRAMME / MANDI LENNARD ML PR / CRAIG, ANNOUSHKA + HARLEY A NUMBER OF NAMES / RUSS CROOKED TONGUES / DAVID ELSBC / KERRY SHAW NIKE / CHRIS BLOMN / GREG MUNDEN
THANKS + LOVE TO CP FAMILY = LIAM HODGES, ALEX MATTERSON, JOSH FINDER, ASHLEY, ANNIE, CARLY, SAREENA, ELENA, DYLAN + ABIEED